Cartoon credit: Bill Watterson
I am currently working with professors Erin Krupka of UMSI and Alessandro Acquisti of the Heinz College at Carnegie Mellon on a pre-pilot proof of concept in preparation for a grant proposal in mid-February. The hypothesis is that a vicious cycle exists in online privacy norms where applications show users cases where other users have given up personal information, creating a descriptive norm that influences them to give up their information as well. The result could be the creation of a true norm where users believe they should give up their information.
On an interdisciplinary team of School of Information, Ross School of Business, and ERB Institute professors and graduate students I am debugging, documenting, and running the human-subject experiments. The hypothesis is that false green labels in consumer markets decrease trust and value of true green label goods.