Cara Bloom

Presenting findings from user research to Development and Sales teams at a company borrel, a Dutch after-work party where associates eat, drink, and discuss their projects

The Project

Upinion is a tech start-up located just west of Amsterdam that the fulfilling the needs of a niche information market. The purpose of the app is to engage organizations with their members in a mutually beneficial relationship, Companies, educational institutions, and organizations can ask their audience panel questions, and in return for answers the users receive kick-backs from the company.

At Upinion I was often translating from statistician, to developer, to sales associate, to client or between any of these. In this way I was the information WD40 that greased the wheels of smart innovation.

Presentation slides translating from SPSS data to Sales

There had been no user testing at Upinion so I began doing guerilla testing on myself, friends, other employees, and anyone who would agree to spare a few minutes. Whenever people were using or speaking of the app, I was mindful and stored away what they said and did so it could be applied later in design and development meetings. In addition I ran formal focus groups with use-tracking for more substantial data collection. These findings shed light an upcoming pivot and refined the Upinion app's purpose.